Vietnam Shopping Cost Guide: Souvenirs, Fashion & Market Bargains Explained

Many wonder, however, “Is Vietnam expensive for shopping?” The good news is, compared to many Western countries, shopping in Vietnam can be incredibly affordable, offering excellent value for money. From intricate handicrafts to tailor-made clothing and delectable local treats, there’s something for every shopper. However, understanding what to expect and how to navigate the markets is key to maximizing your budget and bringing home treasures without overspending.
1. Understanding Shopping Costs in Vietnam
The cost of shopping in Vietnam largely depends on what you’re buying, where you’re buying it, and your negotiation skills. Generally, you’ll find prices to be very reasonable, especially for local goods.
- ✅ Type of Item: Handicrafts, silk products, tailor-made clothing, and local food items will have different price points. A small, mass-produced magnet will obviously cost less than a hand-carved wooden statue.
- ✅ Quality: High-quality, ethically sourced, or intricately made items will naturally cost more than mass-produced souvenirs. For example, genuine Vietnamese silk prices are higher than synthetic blends, but the quality difference is significant.
- ✅ Location: Prices in major tourist hubs like Hanoi’s Old Quarter, Hoi An, and Ho Chi Minh City’s Ben Thanh Market might be slightly higher than in local markets or smaller towns. This is simply due to higher foot traffic and demand from international visitors.
- ✅ Vendor Type: Established boutiques and department stores will have fixed, higher prices compared to street vendors or traditional markets. They offer convenience, air-conditioning, and often a more curated selection, which is reflected in the price.
- ✅ Negotiation: This is a significant factor in markets! Prices are often inflated for tourists, and a polite negotiation can save you a considerable amount. Learning a few basic Vietnamese phrases for numbers can even give you an edge.

Explore: Vietnam Trip Cost: A Complete Budget Breakdown for Every Travel Style
2. Souvenirs: Bringing a Piece of Vietnam Home
Vietnam offers an incredible array of unique souvenirs, ranging from traditional crafts to modern keepsakes. The souvenir prices in Vietnam can vary wildly, but with a bit of savvy, you can find beautiful items at great value.
2.1. Popular Souvenirs and Estimated Costs
Souvenir Item | Budget-Friendly (USD) | Mid-Range (USD) | High-End (USD) | Notes |
Non La (Conical Hat) | $2 – $5 | $5 – $10 | N/A | Basic hats are cheap; painted or embroidered ones cost more. Essential for photos! |
Silk Scarves/Ties | $5 – $15 | $15 – $40 | $40+ | Price depends on silk quality, size, and intricate designs. |
Lacquerware (Small Plate/Box) | $5 – $15 | $15 – $50 | $50 – $200+ | Intricacy, size, and number of lacquer layers affect cost. Look for genuine, hand-painted pieces. |
Ceramics (Small Bowl/Cup) | $3 – $10 | $10 – $30 | $30 – $100+ | Bat Trang ceramics are renowned for their quality; hand-painted items cost more. |
Handicrafts (Bamboo/Wood) | $5 – $20 | $20 – $50 | $50 – $150+ | Carvings, small statues, and woven baskets. Complexity and size dictate price. |
Coffee (Robusta/Arabica, 500g) | $5 – $10 | $10 – $20 | $20 – $40+ | Civet coffee (Kopi Luwak) is significantly more expensive ($50-$100+ for small packs) and can be ethically questionable. |
Ao Dai (Ready-made) | $25 – $50 | $50 – $100 | N/A | Mass-produced versions are cheaper; custom-made costs more. Sizes can be inconsistent. |
Propaganda Posters (Reproduction) | $2 – $10 | $10 – $30 | N/A | Price depends on size and quality of print. A fun, iconic souvenir. |
Spices/Tea (Small Pack) | $1 – $5 | $5 – $15 | N/A | Local spices like black pepper, cinnamon, and various specialty teas. |
Hand-embroidered items (e.g., small purse, picture) | $10 – $30 | $30 – $80 | $80 – $200+ | The detail and size of the embroidery significantly impact the price. |
Silver Jewelry (small items) | $10 – $40 | $40 – $100 | $100+ | Look for reputable jewelers. The purity of silver and craftsmanship matter. |
2.2. Insider Tips for Souvenir Shopping
- ✅ Bargain Hard in Markets: For handicrafts and general souvenirs in markets, expect to be quoted a higher price initially. Aim to negotiate down by 30-50%. Be polite but firm, and don’t be afraid to walk away if you feel the price is too high. Often, the vendor will call you back with a better offer.
- ✅ Check Quality Carefully: Especially for silk and lacquerware, inspect items for flaws, loose threads, chips, or shoddy workmanship before purchasing. Good quality lacquerware should have a smooth, deep finish.
- ✅ Buy Local, Support Artisans: Look for co-operatives or shops that clearly state they support local artisans, ensuring your money goes directly to the producers and empowers local communities. Ethical sourcing is increasingly important.
- ✅ Consider Shipping for Large Items: If you buy large or fragile items, especially high-value artwork or furniture, inquire about shipping options from established stores. While it adds to the cost, it might be more convenient and safer than carrying them, and they often have experience with international shipping.
- ✅ Beware of “Brand Name” Knock-offs: While some replica goods can be tempting due to their low price, be aware of their legality and quality. For genuine, high-quality items, stick to reputable boutiques.

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3. Clothing in Vietnam
Vietnam clothing cost is generally very low, making it a popular destination for fashion enthusiasts. You can find everything from cheap, trendy ready-to-wear garments to high-quality, custom-tailored outfits.
3.1. Ready-to-Wear Clothing
You’ll find an abundance of ready-to-wear clothing in markets and small boutiques. T-shirts, dresses, and casual wear are incredibly affordable.
- ✅ T-shirts: $3 – $10. Often made from cotton blends, perfect for the humid climate.
- ✅ Casual Dresses/Skirts: $10 – $30. Lightweight fabrics and comfortable designs are common.
- ✅ Jeans/Trousers: $15 – $40. While you can find denim, lightweight linen or cotton trousers are more popular.
These items are often made from lighter fabrics suitable for the Vietnamese climate. Quality can vary significantly, so inspect garments carefully for stitching, fabric integrity, and fit before purchasing.

3.2. Tailor-Made Clothes Cost Vietnam
Hoi An is particularly famous for its speedy and affordable tailor shops, but you can find good tailors in Hanoi and Ho Chi Minh City as well. Getting tailor-made clothes cost Vietnam significantly less than in Western countries, offering incredible value for bespoke garments.
Item (Tailor-Made) | Budget-Friendly (USD) | Mid-Range (USD) | High-End (USD) | Notes |
Ao Dai (Traditional) | $30 – $70 | $70 – $150 | $150+ | Price depends heavily on fabric (synthetic blends vs. various types of silk) and intricate hand embroidery or beadwork. |
Shirt (Men’s/Women’s) | $20 – $40 | $40 – $80 | $80+ | Fabric choice (cotton, linen, genuine silk) is the main cost factor. Custom fit makes a huge difference. |
Dress (Simple) | $30 – $60 | $60 – $120 | $120+ | Complexity of design, embellishments, and fabric choice. A simple shift dress will be cheaper than an evening gown. |
Suit (2-piece) | $80 – $150 | $150 – $300 | $300 – $600+ | Wool blends vs. pure wool/cashmere. Linings, buttons, and detailing add to the cost. Expect amazing value. |
Blazer/Jacket | $50 – $100 | $100 – $200 | $200+ | Similar to suits, fabric and construction quality are key. Can be tailored for various seasons. |
Vietnamese silk prices for tailor-made clothing are also very competitive. Pure silk can be more expensive than synthetic blends, but still offers excellent value compared to international prices. Expect to pay anywhere from $10-$30 per meter for good quality silk fabric, with exquisite hand-woven or specialty silks costing more. Many tailors have a vast selection of fabrics on hand.
3.3. Insider Tips for Clothing Shopping
- ✅ Do Your Research for Tailors: Read online reviews, ask fellow travelers for recommendations, and don’t be afraid to visit a few shops before committing. A good tailor will have a wide range of fabrics, be able to offer advice on styles that suit you, and show examples of their work.
- ✅ Allow Time for Fittings: For tailor-made clothing, factor in at least 24-48 hours (or even more for complex items like suits) for multiple fittings to ensure a perfect fit. Don’t rush the process; the extra time ensures satisfaction. You’ll typically have at least two fittings.
- ✅ Negotiate Fabric Prices (if buying separately): If you’re buying fabric separately to take to a tailor, you can often negotiate the price per meter, especially in larger quantities. This is common in fabric markets.
- ✅ Be Clear on Expectations: Bring photos of styles you like, and be very specific about details (buttons, pockets, type of collar, lining, stitching color). Communication is key to getting exactly what you want. Write down specific requests if needed.
- ✅ Consider the Climate: While a tailored wool suit might seem like a bargain, consider if you’ll actually wear it back home given Vietnam’s typically hot and humid weather. Opt for lighter fabrics like linen or cotton for summer wear.
4. Exploring Markets: The Heart of Vietnamese Shopping
Markets are where you’ll find the most authentic shopping experience and often the best deals. Understanding market prices in Vietnam requires a bit of cultural awareness and a willingness to negotiate. It’s not just about shopping; it’s about experiencing the local way of life.
4.1. Types of Markets and What to Find
- ✅ Traditional Wet Markets (Chợ Ẩm Thực): These are primarily for fresh food produce, meats, and seafood but often have sections for household goods and simple clothing. Prices are generally fixed and very low, catering to vietnam travel budget. Examples: Dong Xuan Market (Hanoi, ground floor), Ben Thanh Market (Ho Chi Minh City, fresh produce section early mornings).
- ✅ Tourist Markets (Chợ Du Lịch): These cater specifically to tourists, offering a wide range of souvenirs, clothing, and handicrafts. Expect higher initial prices and active negotiation. The atmosphere is bustling and lively. Examples: Ben Thanh Market (Ho Chi Minh City, main hall), Hanoi Old Quarter Night Market.
- ✅ Night Markets (Chợ Đêm): Primarily found in tourist areas, these are bustling hubs for street food, cheap clothing, accessories, and souvenirs. The atmosphere is vibrant and a great place to soak in the local culture while Browse. Prices are often negotiable. Examples: Hanoi Night Market, Hoi An Night Market, Da Lat Night Market.
- ✅ Specialty Markets: Some markets specialize in specific goods, like silk, fabric, or electronics. These are great for specific purchases. Example: Tan Dinh Market (Ho Chi Minh City) for fabrics, or the flower markets in Da Lat.
- ✅ Wholesale Markets: Less common for tourists, but these are where locals often buy in bulk. Prices are significantly lower, but items are typically sold in large quantities.
4.2. Best Markets for Shopping in Vietnam
- 🌟 Hanoi:
- ✨ Dong Xuan Market: A historic multi-story market offering everything from fresh produce to electronics, clothing, and textiles. The upper floors have textiles and handicrafts, but general goods are also plentiful.
- ✨ Hanoi Old Quarter Night Market: A vibrant weekend market (Fri-Sun evenings) that stretches along Hang Dao street. It’s perfect for street food, cheap clothing, accessories, and souvenirs. A lively atmosphere for an evening stroll.
- 🌟 Hoi An:
- ✨ Hoi An Central Market: A bustling morning market with fresh food, spices, and a large section dedicated to tailor shops and leather goods. It’s a great place to see local life.
- ✨ Hoi An Night Market: Located across the bridge from the Old Town, this market is great for colorful lanterns, small souvenirs, handicrafts, and, of course, delicious street food.
- 🌟 Ho Chi Minh City:
- ✨ Ben Thanh Market: Iconic and popular, offering a huge variety of souvenirs, clothing, shoes, coffee, and food. Be prepared to bargain aggressively as it’s a prime tourist spot.
- ✨ Binh Tay Market (Cho Lon – Chinatown): A massive wholesale market with generally lower prices. It’s less touristy, offering a more authentic glimpse into local commerce. Great for bulk purchases of dried goods, spices, and household items.
- ✨ An Dong Market: Another large market known for clothing, textiles, and some handicrafts, often at more local prices than Ben Thanh. It’s a good alternative if you want to avoid some of the intense tourist-focused bargaining.

4.3. Negotiating Prices in Vietnam: Essential Tips
- ✅ Assume Prices Are Flexible: In markets, the first price quoted is almost never the final price, especially for tourists. It’s part of the cultural interaction.
- ✅ Start Low, But Be Reasonable: A common strategy is to counter with 30-50% of the initial asking price and work your way up. Don’t be insulting with an offer that’s too low, as this can be seen as disrespectful.
- ✅ Be Polite and Smile: Negotiation is a common practice, but always maintain a friendly and respectful demeanor. A good-natured approach often yields better results.
- ✅ Walk Away (the ultimate strategy): If you can’t agree on a price, politely thank the vendor and start to walk away. Often, the vendor will call you back with a better offer. If they don’t, another stall likely sells the same item.
- ✅ Shop Around: Get a sense of prices for similar items at different stalls before committing to a purchase. This empowers you with knowledge.
- ✅ Use a Calculator: This avoids misunderstandings, especially with currency conversions, and makes the negotiation process smoother and more transparent.
- ✅ Have Small Denominations Ready: It’s easier to pay the exact amount or close to it, especially for smaller purchases. Vendors may not always have change for large bills.
- ✅ Don’t Feel Pressured: If a vendor is overly pushy or makes you uncomfortable, simply say “no thank you” firmly and move on. You’re never obligated to buy.
- ✅ Learn Basic Vietnamese Phrases: “Bao nhiêu tiền?” (How much money?) and simple numbers can go a long way in showing respect and often getting a better price.
Explore: Vietnam Trip Cost: A Complete Budget Breakdown & Vietnam Average Daily Cost for Every Travel Style
5. Insider Tips for Saving Money on Shopping in Vietnam
- Choose local markets: Avoid tourist hotspots; shop at places like Binh Tay Market for better prices.
- Haggle politely: Start at ~50% of the asking price; smile and enjoy the process.
- Pay in VND: Avoid using USD to get fair, local rates. Carry small bills.
- Buy in bulk: Get better deals when buying multiple items from the same vendor.
- Look for fixed-price shops: Great for easy, no-haggle shopping — especially for quality goods.
- Avoid tourist zones: Walk a few blocks away from main sights for fairer prices.
- Know customs rules: Be aware of duty limits if buying high-value items.
- Pack light: Leave space in your luggage or budget for an extra bag.

6. FAQs
→ Mostly cash-only for small shops, street vendors, and markets. Larger stores accept cards. Always carry small VND notes.
→ Yes, Hoi An for silk/tailoring, Bat Trang (near Hanoi) for ceramics, and the Central Highlands (like Da Lat) for coffee/tea offer specialties.
→ Be aware of your home country’s import rules for food items, animal products (e.g., ivory), or large quantities of certain goods to avoid issues at customs.
7. Conclusion: Affordable Finds Across Vietnam
Shopping in Vietnam is an adventure in itself, offering incredible value and a chance to bring home unique mementos of your trip. While shopping costs in Vietnam are generally low, being a savvy shopper and understanding local practices like negotiation will ensure you get the best deals. From the vibrant chaos of the markets to the meticulous craft of tailor shops, Vietnam provides an unforgettable retail experience that caters to all budgets. The joy of finding that perfect handcrafted item or a beautifully tailored outfit at a fraction of the cost you’d pay at home is truly one of the highlights of a trip to this amazing country.
Ready to explore Vietnam and fill your bags with amazing finds? Discover our curated tour packages at Sun Getaways Travel and let us help you plan the ultimate shopping and cultural adventure! With insights from Ms. Ngoc Diem, our Senior Tour Designer at Sun Getaways Travel, you’re sure to have a trip filled with unforgettable experiences and fantastic finds.
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